Was walking by a nice, clean building, single storeyed, blue and white exteriors. Looked like a bank. It was. The brightly lit sign outside said in bold white letters against a blue background, “GE Money”. Right underneath in tamil text, the same. With my limited knowledge of Tamil, it took me a while to “kooti padikku-fy”. And that’s when it hit me. GE Money, when read by a person in Tamil, especially if that person was from the boondocks and did not know about the existence of the mutli-billion dollar conglomerate, would make absolutely no sense. I stopped walking for a few seconds and a broad smile wrapped itself around my face as this imaginary conversation between two village bumpkins ran through my head:
First bumpkin: “Dei, yaarida intha G.E. Mani? Ooruku puthusa? Enna Vikuran?”
Second bumpkin: "Theriyada? Ooruku puthusa vanthurkire collector!"
("Dei, who is this G.E. Mani? Is he new in the town? What does he sell?")
("Dont you know, he is the new collector in town!")
I continued walking and i started to wonder if there was any other business names that rural folk would have a problem coming to grips with! Any ideas?
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11 comments:
hey hilarious thought process,
I too wanted to look out for such super ads, but have not spotted one
thanx for leaving comments on my blog
an audience always motivates one to write more!
I see you have a great fan in yr.FIL, so thats one person you have already bowled over completely, keep it up!
I cant publish that story i told, bcos of copywrite issues, but any time you wanted to hear it, I'm there to tell you!
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